7/26/2023 0 Comments Att live stream![]() AT&T CEO Randall Stephenson referred to AT&T TV as a "workhorse" service succeeding DirecTV and AT&T U-verse in its pay television business. The service allows user self-installation, but activation fees are still charged. Unlike DirecTV Now, this service is sold on a contract basis (and in bundles with AT&T Internet), and requires the rental or purchase of proprietary set-top boxes. On July 30, 2019, AT&T announced an upcoming streaming television service known as AT&T TV, which would feature an Android TV-based set-top box with a Google Assistant-based voice remote, use the same apps used by DirecTV Now, and offer cloud DVR with 500 hours of storage. By the second quarter of 2019, DirecTV Now lost 168,000 subscribers (decreasing to 1.3 million), with AT&T citing "higher prices and less promotional activity" as reasoning. In March 2019, DirecTV Now instituted a new package structure for new subscribers with fewer channels included (although with HBO now included in the base package), and increased pricing for all subscribers. On July 13, 2017, it was reported that AT&T was preparing to introduce a cloud-based DVR streaming service as part of its effort to create a unified platform across the DirecTV satellite television service and DirecTV Now services, with U-verse to be added soon. AT&T TV Now (formerly DirecTV Now) is a formerly-offered direct-to-consumer service launched on November 30, 2016, designed to compete with other over-the-top television services, and sold without a contract. AT&T WatchTV, first offered in June 2018, is a skinny bundle service aimed at cord cutters, featuring no local or sports channels. It is sold on-contract and optionally bundled in the same manner as traditional television providers, but utilizes Android TV-based set-top boxes rented to subscribers. DirecTV Stream, launched nationally as AT&T TV in March 2020, is the streaming television counterpart to the traditional DirecTV satellite television service. The brand encompasses three separate services sharing similar infrastructure and software. DirecTV Stream (formerly DirecTV Now and AT&T TV) is a family of streaming multichannel television services offered in the United States by DirecTV.
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